Millions of people use search engines every day to locate information or services related to a wide range of topics, including recipes, travel, products, guides, tickets, entertainment, and more. To discover answers to their queries and solutions to their problems, the majority of individuals use search engines to browse the web.
According to a survey, search engines account for 68% of all online traffic. Organic search results, which are search results that are not advertisements (paid search) and can be enhanced by SEO, account for 53% of this traffic.
To put it another way, the majority of online traffic comes from sponsored search (SEA, advertisements in search results) and organic search (SEO).
Search engines have a big impact on even where we go offline: To locate locations and local services like hair salons, grocery stores, eateries, and medical professionals, we utilize Google and Apple Maps in addition to local search results. We use internet reviews to help us decide where to go. We provide search engine-based service instructions to lead us there, whether we choose to drive, take public transit, or walk.
Imagine now that search results do not include your company, goods, and services. Imagine if customers are unable to locate your brick-and-mortar store or find you online to purchase your goods. They'll probably pick your competition instead.